Elevator Speech

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Strategic Online Marketing post –

I just watched Terri Murphy’s video on ILG about creating an elevator speech.

Put simply, an elevator speech tells people what you do and who you do it for. Here are key steps to crafting an effective elevator speech, an essential part of marketing strategy:

1. Write down all the services you provide.
2. Summarize in a way that encourages conversation.
3. Be sure to state what you do and what benefits you offer the customer.
4. Practice your elevator speech so it flows naturally.

Terri covered other salient points.

Wow! What a sharp presentation!

What a great way to start the day with these 7 to 10 minute continuous learning recordings!

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