Facebook Timeline For Pages, What It Means For Your Business

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FACEBOOK TIMELINE FOR PAGES
Facebook timeline for pages is the latest game changer from Facebook.

I just attended a webinar by Amy Porterfield about this topic, and I’d like to share some of what I learned in that webinar, along with my research on this topic, in this post.

Facebook is introducing the Facebook timeline for pages. Switching over to this new format is optional right now, but will be mandatory on March 30, 2012. It is a new layout of the content on your business page that displays every event, every status update, all the people who visited your fan page, every post and every photo since you first created your business page. Facebook calls these events “stories”, and they are listed chronologically.

Here are the main changes being rolled out
with Facebook timeline for pages:

1. A cover photo – This is the first thing people will see when they visit your page. This is a huge photo measuring 851 x 315 pixels. Plus, this cover photo cannot contain any “advertising”. You cannot include any pricing, contact information, or call to action (like “Get It Now” or “Tell a Friend”). If you used to have a welcome page (as I have on my fan page), you will no longer be able to do so. Many internet marketers used the welcome tab (or default landing tab ) as a means to motivate visitors to click the “like” button. This tab only came up if the person had not previously “liked” the page. Once someone likes the page, they no longer see the welcome tab. Now, everyone will see the front page which is primarily covered by the cover photo. This cover photo pushes your updates and interactions “below the fold” on your Facebook timeline for pages.

2. A profile picture – This photo shows up within the cover photo, but is a separate upload. The dimensions are 180 x 180 pixels. This is the thumbnail that is used in the news feeds.

3. Apps – These used to be called tabs. Each Facebook timeline for pages format allows for 12 app slots. One app slot is taken by photos, and another is taken by the number of likes. The other 10 slots can be used to showcase your business. Only 4 apps show up in the default layout. The photos app will always show up first, but you can choose which apps show up in the next 3 slots. So, strategically, you want to select 3 apps that showcase your business the best. You can limit these apps to fans. For example, you can offer a coupon that is only available to people who like your page. Apps show up under the cover photo and open up to 520 x 810 pixels.

4. Milestones – You will use this button when you want to record special events in your business, like when it opened or some key event.

5. Pin Posts – Admins can pin important posts to the top of the page for up to 7 days. The post will be taken down from this position after 7 days. They can take it down before the 7 days is up, and they can put it back up after the 7 days is done.

6. Highlighting Posts – Admins can highlight a post. This action will increase the size of the post from 400 pixels in width to 800 pixels in width. This adds to the visual stimulation of the page. Posts cannot be “pinned” and “highlighted” at the same time.

7. Hiding Posts – Admins can also choose to hide status and leave only pictures. Also, you can choose to only show your blog updates.

8. Add Date to Posts – Admins can change the date on any post to accurately reflect it in the Facebook timeline for pages.

9. Direct Messages to Admins – Once this feature is activated by Admins, users will initiate private messages using this new messaging feature. Users do not have to be fans to send a message to admins. As a matter of fact, people do not have to be fans to interact with your page. You will still want “likes” because that gets your updates into their news feed.
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The changes highlighted above give you a good summary of what to expect with the new Facebook timeline for pages format. I’ll do a follow-up to this post over the next couple of weeks as I actually update my fanpage. So, take a little time to get all the information you need to decide how you will proceed with these mandatory changes.

Are your ready to make these updates for
the new Facebook timeline for pages?

Visit again soon for more Facebook Timeline For Pages tips!

If you found this Facebook Timeline for Pages post valuable, please tell a friend. I love reading comments, and I answer every question personally.

To Our Online Home Business Marketing Success,

JC Dawkins

“Inspiring Dreams, Empowering People, Transforming Lives”

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One Response to “Facebook Timeline For Pages, What It Means For Your Business”

  1. [...] on March 30, 2012. Here is a summary of some of the changes and how they impact your business page.http://jcdawkins.com/facebook-timeline-for-pages/ Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

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