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Flintstone vs Jetson – Which Network Marketer Are You?

A friend of mine, Larry Beacham, wrote a piece… months back and it was such a well received article and he communicated such good ideas in it that I wanted to revisit much of it again. So with his consent I am writing this follow up to his first article.

We are in the Information Age not the Stone Age! The techniques and approaches that were used in the past no longer hold the power and effectiveness they once did in the eye of today’s George Jetson, fast paced society.

It is important to understand that the days of cold calling strangers and chasing them down or pursuing the unqualified friends and family members just does not work anymore. The odd thing is, that is exactly what most marketers are shown how to do. It is how 98% of all network marketers do it today. As Larry said it “Yet, millions of network marketers are stuck in the past, using Fred Flintstone techniques to try and lure the George Jetson prospect”. This was a very clear message. I am not saying this does not work because it does, however it takes the right kind of personality to build your business this way.

Todays tools can make is much easier if you know how. The consumer now a days has less time and wants a smarter process to follow and thereby duplicate. in the present day that have been successful are using the Internet to aid in their marketing efforts}.

Look as the {contrast in the old “Fred Flintstone” techniques and the new “George Jetson” techniques~There is contracts in the old school and new school techniques that is illustrated with Fred and George}.

FLINTSTONE: stuff like a prospect list or names list and acts like an amateur marketer calling everyone they know to find a handful of people that may be interested in their business, or NOT~Has a prospect he list he got from who knows where that he proceeds to call and chase the prospect about their opportunity or product}. JETSON: set of people who are drawn to the marketer~Attracts a very targeted list of people to them using blogs, web sites and email}. CONTRAST: It is so important to understand that the marketer is selling himself not the business opportunity. People do {business with people, not with computers or companies~Understanding that people to business with people and not companies the marketer understands that he must sell himself}. The consumer is building a repport with the marketer as the marketer sells himself. This is ATTRACTION MARKETING.

FLINTSTONE: the city and then tries to force the business on them. Then he wonders why people do not enroll}. JETSON; Hosts webinars or teleconferences that are often pre-recorded to be listened to by pre-interested prospects}. CONTRAST: The prospect is watching or listening to the recording in the comfort of their own home or {office at at their leisure and schedule}. This allows the marketer to leverage their time and they only talk to the prospect after they have had time to review and absorb the information and there is a GENUINE INTEREST.

FLINTSTONE: Thinks like a sales rep and attempts to compel the prospect and overcome the objections in order to get them into the business or use the product. JETSON: Thinks like an independent consultant and provides value to the marketplace on the front-end of the process. CONTRAST: The information that is shared provides value through education in a comfortable way that makes the prospect very interested.

FLINTSTONE: Has a short term point of view of the prospect. Get in now for forget about them. JETSON: Have a long term approach to the prospect and uses education and automatic communication tools to keep in touch with them for an extended period of time. CONTRAST: The new technique allows the natural buying cycle of the individual to take its course which leads to a sale or enrollment in the future when the prospect is ready. Its about developing a relationship for the long term, it may be years before the prospect joins.

FLINTSTONE: Uses pseudo rapport building tactics to entice prospects to engage them with the sole purpose of getting an appointment to pitch their opportunity. JETSON: Builds a genuine rapport with their pre-interested prospect over time by writing articles, creating educational videos, blogging etc. CONTRAST: The new marketer has positioned themselves as a trusted advisor and a respected expert. Let the prospect get to you in their own time. This approach will increase the odds that the prospect will succeed when they do finally join because they are ready and more fully understand the business.

The two methods are quite different when you compare the Fred Flintstone and George Jetson marketer. So stop doing things the old way and get into the modern day processes.You can reach many more people and be much more professional using these techniques. This will allow you to sift through thousands of prospects and find the diamonds that can change your business for the positive.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

Bob Howard
813-964-7389
BobHowardMarketing

If you want to know how you can be a George Jetson marketer, then look at the system that changed it for me. MLMProMentor

 
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