Internet Marketing News 5/26/12

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Internet Marketing News For The Savvy Internet Marketer

The meta description tag is a snippet describing what your post, page or website is about.

When using WordPress templates, meta descriptions are sometimes simply referred to as the description. These descriptions are often picked up by social media links when posting on Facebook and Google+, for example.

I just read a post entitled, “How to Make Meta Descriptions That Get More Clients From Rankings You Already Have,” that gave some valuable information about meta descriptions. (The link is in the Internet Marketing News section below).

The meta description is what may show up when someone searches your keyword phrase on the search engines. There are circumstances where the search engines do something a little different, but you will want to take these tips into account just the same.

1. Each meta description should be specific and unique to the page. Sometimes these are duplicates of one another.

2. Be sure to include a call to action (what you want the reader to do when they reach your landing page). These are often not included in the meta descriptions, and it’s really a good idea to do so.

3. Distinguish your site from all the others. Be sure to include what makes your site stand out from the masses. Why is it special or unique?

I admit that I am guilty of not putting much attention into those descriptions, but I’m going to change that based on this information.

To help you stay up-to-date with internet marketing news
Internet Marketing News
Internet Marketing News

Here are the latest, Internet Marketing News updates, including Blogging, SEO and general internet marketing that I thought were the particularly valuable.

Blog/Website:

  • How to Make Meta Descriptions That Get More Clicks From Rankings You Already Have
    Post By Ninja Dan One thing that is not commonly done during the course of auditing is checking how a… read on…internet marketing news
  • SEO vs. PPC: Knowing Which Is Right for Your Website
    Your choice will depend on your budget and how fast you want to build traffic.
  • This post from Entrepreneur.com, explains that too many ads at the top of your pages could hurt your rankings because they make the reader have to scroll down to get to your content. Also, if the ratio of ads to content is too high, you will be penalized by Google.

  • How Ads on Your Site Can Affect SEO (Video)
    Your search rankings could be suffering if there are a number of advertisements above the content on your website.
  • In this post from InternetMarketingNinjas.com, the author explains that using images increases the attractiveness of your post, and also:

    –breaks up the text, making it easier to read your post.
    –attracts more attention and gets people to read your post.
    –shows a little of your unique personality.

  • Why Using Images In A Post is Much More Than Making It Attractive
    Are you one of those people who think that images are just a way to pretty up a blog post?… read on…internet marketing news
  • Bloggers: Participate In New Research On Blogging
    Overblog and BlogWorld & New Media Expo are combining to survey bloggers everywhere on blogger habits and insights. Participate in the survey!
  • General Internet Marketing:

  • 7 Exercises to Revitalize Your Marketing Approach
    Have you ever felt that your marketing strategy was beginning to take on some unhealthy habits or perhaps fattening up in all the wrong places? Perhaps it’s been awhile since you took a long hard look at your strategy and looked at it for what it should be, an ever evolving and improving means of [internet marketing news...]
  • Everything You Need to Know About Content Strategy, You Learned From Children’s Books
    Finding inspiration for your marketing strategy can come in unexpected places. Learn content marketing strategy from your favorite children’s books in this guest post by Molly Niendorf.
  • Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement”
    If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment. The warden, played by Strother Martin, made the famous observation about a lack of communication. The failure to communicate is probably [internet marketing news...]
  • Other Marketing:

  • 3 Rules for Successful Crowdfunding
    Consider these tips before pitching the crowd to fund your startup.
  • Tech Tools That Make Doing Business Internationally Easy
    From shipping to electronic payments to navigating confusing regulations, these services can help companies do business overseas.
  • Get Organized! Cleaning Pros Offer Tips
    Warm weather brings out the neat-freak impulse. Franchises that provide everything from decluttering to reorganizing supply their best advice.
  • Did you find these Internet Marketing News updates useful?

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    If you found this internet marketing news post valuable, please tell a friend. I love reading comments, and I answer every question personally.

    Helping You Succeed in Online Business Marketing,

    JC Dawkins

    “Inspiring Dreams,
    Empowering People, Transforming Lives”

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