As an entrepreneur or small business owner, networking strategies can help your business because referrals can make up a large portion of business revenues.
Most businesses often tend to focus on connecting with and engaging consumers on a daily basis. However, what several companies fail to realize is that there is potential in connecting with and networking through the businesses and vendors that we deal with on a regular basis. To make things even better, you don’t necessarily need to put a lot of work into business networking, since several will often find this dually beneficial to both of you.
Here are a few business networking strategies
that you can put to work right away.
Use Social Media
Your business can go a long way if you have a substantial number of fans on your Facebook page. However, if you want to increase your brand awareness outside of your circle of users who pay attention to your feed, reach out to the social media channels that your business partners are on. By doing so, you cross sell each others products or services, which can give you even more power to expose yourself to new revenue streams that may have not existed previously to your business or your brand.
Share Your Insights and Struggles on Forums
Forums seem like a very unorthodox way of doing things, but they can be very effective for networking strategy.
When you have struggles in the business world, perhaps with a software platform that you’re utilizing, or just with simple issues with proper business ethics, you’re more than likely to follow other users in an online forum that are dealing with the same trials and tribulations you are. Take the time to be communicative in these forums, and you’ll begin to find yourself networking with others who can use your services, or perhaps you may find a business who has something to offer that you can benefit from.
Connect in Travel
If you’re a traveling business person who’s often in flight, there’s no doubt that you end up planting yourself next to other business professionals. While you may spark a completely unrelated conversation with the person your seated next to, the occasional question, “So, what do you do?” can turn into the one of the most perfect business networking strategies for you. If their line of business is related to yours, take the time to get to find out about what they do for you, and see if there’s potential for the two of you to benefit from each other.
Here are some additional
networking strategies or tips:
1. Have a clear message that clearly and concisely tells people what you do.
2. Be clear about what you want and need from networking — partners, referrals, etc.
3. Attend different business networking events – offline and online.
4. Be generous with your time, referrals and advice.
5. Grow your data base by adding people daily.
6. Communicate with people in your database regularly.
7. Be sure to show your positive, friendly personality.
Mastering the above business networking strategies for your small business or home business requires dedication that will pay off as your business grows.
I prefer networking online. How about you?
What networking strategies work best for you?
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