The ABCs of Creating and Launching a Facebook Fan Page – Part II

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Social Media Marketing Strategy Topic:
 
Create a Facebook Fan Page

A Non-Techie’s Guide!

Social Media Marketing Strategy article–

In this four-part article, I will share some insights I gained by creating a fan page that can help make it an easier process for you. If any of this overwhelms you, you will at least gain some understanding of what is involved.

Here’s what we’ll cover in this series:

Part 1: Introduction/About Facebook and Deciding Between Creating a Fan Page or Group
Part 2: The Basics of How to Create a Fan Page and How to “Unlink” Your Fan Page From Your Profile
Part 3: What Applications Should You Put On Your Fan Page and How to Customize a Landing Page…and Why
Part 4: How Do You Build a Community, How to Launch Your Fan Page and How Do You Add a Facebook Badge to Your Blog

I hope you found Part I of this article helpful. Please let me know your comments. Now, we’ll cover the second part in this series.

Part 2.

A. The Basics of How to Create a Fan Page

You have 3 options in creating a fan page:

1. Go to: http://www.facebook.com/pages/create.php
2. Go to anyone’s fan page and click on the “Advertising” link at the bottom of the page.
3. Go to your profile page and click the “Advertising” link at the bottom of the page.

This process may seem complicated, but I urge you not to feel like you have to finish your fan page in one sitting. Take your time. You don’t have to publish the page until you are ready. Just remember, however, if you write a thread before you publish, I’m told that it will go out on your news feed.

You can refer to Facebook’s instructions:

http://www.facebook.com/advertising/#!/advertising/?pages

Key things to keep in mind when creating your fan page:

1. Choose a powerful and memorable title. Give some serious thought to this because it is impossible to change this once you press the “Create Page” button. So, because the name is permanent, make sure it will be recognizable by your fans and customers.

2. Select the category that best fits what you want to promote. The category you choose is permanent and determines the fields that show up on your wall. Just remember that everyone is a brand. If you select this category, you can then choose professional service to show a similar wall format as seen on my fan page. The fields “Mission” and “products” come from selecting this category.

3. Add a great profile picture. This is the picture that Facebook users will see as a thumbnail in the news feeds. So, be sure the image will still look good when reduced in size. Facebook allows you maximum dimensions of 200 pixels wide by 600 pixels long. I used Powerpoint to add a short blurb underneath my profile picture.

4. The Wall tab and Info tab can not be removed. You can add tabs and applications (explained later).
You can also drag the tabs to the positions you want.

5. You can modify the wall settings to control the default landing tab for non-fans, and whether to allow fans to share posts and photos.

6. Once you are ready, you can choose to publish your page by clicking the “publish this Page” link.

7. After you get 25 fans (this includes you), you can get a vanity url. Go to: facebook.com/username

8. Set your “Wall Settings” to “posts by page & fans” so that fans can make posts.

9. If you are the admin of the fan page, be sure to select a backup admin to update the page in your absence.

B. How Do You “Unlink” Your Fan Page From Your Profile Page?

Do you want to learn how you would separate your business life from your personal life on Facebook? Do you not want certain family members and friends being bombarded with my business updates and videos?

There is a way to do this.

Let me begin by saying that there is no way, to my knowledge, to technically unlink the fan page from the profile page. That’s why I put the word “unlink” in quotation marks in the title of this section. However, there are settings you can change in Facebook to achieve a similar effect. So, what I will explain on this article is actually a work around to achieve that desired effect.

The first step is to put your friends and family who are on your profile page into lists.

To create a list, you will click on “account”, then “edit friends”, then on create new list.

I recommend that you put your family and friends into lists to make these steps work. As an example, you can put all your family into one list, business associates into another list, and new friends into another, etc. You can name your lists whatever you choose.

Once you have put everyone into a list, you can adjust your privacy settings to determine which lists will see your updates or posts, if any. This includes all your posts from both your profile and fan page.

The next step is to change your default privacy settings, by clicking account, then privacy settings, then profile information.

You can then adjust the settings so that friends and family on your profile will not know that your profile is linked to a fan page, and they won’t get any updates about your business, unless you choose.

You can do this by clicking on the “posts by me” preferences as I did here. Then select “custom edit”.

Then what you’ll see is a selection box where you can decide which people will be able to see your posts. You can type in the name of the list you want to allow to view your posts. Remember, these are the people who will receive the posts you make on your fan page.

This is why I recommend that you organize your friends and family from your profile page into lists so that you can take full advantage of this work-around.

You can also do this for the photos and videos that you post.

After you have saved and locked your privacy settings, some of you may be wondering how you would then send updates to family and friends who will no longer get your updates automatically. The answer is that when you write a post that you want to send to everyone or just to family, or whoever, you can simply click the “lock” icon located below the post field at the top of your wall. Then you can select which friends or you can click “Custom edit” to send that particular update to whichever list or person you choose.

Now when you make an update to your fans, it will only go to your fans and the people on your default settings lists, if any.

This is the end of Part 2.

In Part 3, we will delve into “What Applications Should You Put On Your Fan Page and How to Customize a Landing Page…and Why.”

Please return to the blog to read Part 3. I will be posting it quickly.

Please share your comments and questions about this social media marketing strategy article. I’d really appreciate that.

To our success,


 
“Inspiring Dreams, Empowering People, Transforming Lives”

© 2010 All rights reserved. Social Media Marketing Strategy

I am the author of JCDawkins.com and the “From the Inside…Out!” Newsletter. I welcome your comments in the Leave a Comment section below.

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