The ABCs of Creating and Launching a Facebook Fan Page – Part III

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Social Media Marketing Strategy Topic:
Create a Facebook Fan Page

A Non-Techie’s Guide!

Social Media Marketing Strategy article–

This is the third part of this four-part article where I share some insights I gained by creating a fan page that can help make it an easier process for you. If any of this overwhelms you, you will at least gain some understanding of what is involved, and you can always contact me for help.

Here’s what we have covered so far in this series:

Part 1: Introduction/About Facebook and Deciding Between Creating a Fan Page or Group
Part 2: The Basics of How to Create a Fan Page and How to “Unlink” Your Fan Page From Your Profile

Now, we’ll cover….

Part 3: What Applications Should You Put On Your Fan Page and How to Customize a Landing Tab…and Why

The final part of this series will cover…

Part 4: How Do You Build a Community, How to Launch Your Fan Page and How Do You Add a Facebook Badge to Your Blog

I hope you found Part I and Part II of this article helpful. Please let me know your comments. Now, we’ll cover the second part in this series.


Part 3.

A. What Applications Should You Put on Your Fan Page?

You can search for applications and add them by going to “Edit Page” located under your picture and clicking the “More Applications” link at the bottom of the next page, as shown in this screen shot.

Here are four essential applications for your fan page:

1. Facebook Notes – sponsored and maintained by Facebook – you can pull in the RSS feed from your blog and notify friends this way of any new notes.
2. Twitter Application – this automatically pulls in your tweets to the fan page and ensures activity to keep your fan page busy and fresh.
3. Static FBML – this was developed by Facebook and adds advanced functionality to your page for including an opt-in box, images, video, etc. You can add multiple FBML boxes.
4. Extended Info – allows you to create numerous fields beyond the standard information on the Info tab. This application was not developed by Facebook. I review this in a later section about creating a customized landing page.

As stated above, one of the main uses of the FBML application is to add an opt-in box to you fan page. You will have to copy the code from your autoresponder (Aweber, GetResponse, etc.) into the box shown in the next screen shot. Be sure to set your opt-in up so that your “submit” button opens in a new window. That way people will not leave your page when they click “submit.”

After adding these four basic applications, you can check out other fan pages to see the applications being used that you may want to add to your fan page. Plus, you may want to add YouTube Box and the Discussion Boards application.

Next, you will want to customize the landing tab of your fan page.

B. How Do You Customize a Landing Tab and Why You Should?

You can make a great first impression by customizing a landing page for first-time visitors to your page.

By default, visitors who are not fan yet are directed to the wall tab, but you can change this to have them land on a specific tab customized just for you. But first, you need to create an attractive landing tab that contains a welcome video.

To begin, click the “Edit Page” link located under your picture.

You can use either the Static FBML application or the Extended Info tab to create a customized landing page.

The difference, as I can tell, would be that using the Static FBML application will allow you to change the name of the tab to “Welcome”, but using that application requires a little knowledge of HTML. Whereas the Extended Info application will not allow you to change the name of the tab from Extended Info, but it doesn’t require any knowledge of HTML. I chose to use the Extended Info application. The choice is yours.

If you use the Extended Info application, you will see the page in the screen shot below:

When composing your welcome message, be sure to use the words “you” and “your” in your welcome video and in the text on the page. Do not put links in the page because that will distract your visitors. Your goal is to get them to click the “Become A Fan” link at the top of the tab.

This is the end of Part 3.

In Part 4, we will delve into “How Do You Build a Community, How to Launch Your Fan Page and How Do You Add a Facebook Badge to Your Blog.

Please return to the blog to read Part 4 of this social media marketing strategy article. I will be posting it shortly.

Please share your comments and questions. I’d really appreciate that.

To our success,

“Inspiring Dreams, Empowering People, Transforming Lives”

© 2010 All rights reserved. Social Media Marketing Strategy

I am the author of and the “From the Inside…Out!” Newsletter. I welcome your comments in the Leave a Comment section below.

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