Social Media News 3/25/12

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Social Media News

Social Media News for Online Marketing Success”

Social media news can help you stay abreast of important changes in social media.

I just watched a video interview of Mari Smith. She is a Facebook powerhouse! I’ve been a loyal follower of hers for about 3 years now, and she never fails to teach me something new. This particular interview was about relationship marketing. You’ll see the link below in the social media news updates section.

Mari explained that relationship marketing is about coming from a place of value when entrepreneurs interact with prospects. It involves sincerely wanting to know how you can help them, without having an agenda. Small business owners need great listening skills to determine what their prospects want and need. The goal is to “humanize” your brand.

Developing a community requires great content (relevant, consistent, and entertaining) and an engagement strategy (timing and how often). It is crucial that small business owners respond to prospects quickly on social media. This will require a commitment, but you should be able to build a following over time.

Mari has coined a phrase, “edutainment”. This refers to content being both educational and entertaining to encourage the most engagement.

Here are 7 components of a strategy for successful Facebook marketing:

1. Attractive page design
2. Great content
3. Effective promotion
4. Engagement
5. Conversion to sales
6. Measurable results
7. Scalability

Regarding scalability, Adobe is offering a free webinar this Tuesday. The link is the second one below.

This webinar will cover a process that allows small business owners to see metrics that matter to them. Their solution promises to integrate analytics, engagement, and listening. I’ll be on the webinar. Check it out for yourself.

You can keep abreast of the latest social media news by clicking the links in the rest of this post.

Social Media News
Social Media News
Here are Social Media News updates for last week. Give me your comments. I’d love to read them, and I answer them all personally.

  • Why Relationship Marketing is Important for Businesses
    In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You’ll also discover the story of how Mari came to Facebook marketing and pick up some [...]
  • Free Webinar: How Adobe Social Helps Maximize The ROI of Social
    Adobe Social is hosting a free, live webinar on Tuesday to help you understand how to maximize your ROI and measure social media.
  • How Social Login Enhances Websites
    Do you manage a site that encourages people to create user accounts? Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities? If so, keep reading for my review of a social service that we used to quickly build up members of our Networking [social media news...]
  • What You Need to Know Before Advertising on Facebook (Video)
    Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
  • 8 Ways to Drive Traffic to Your Site With Google+
    Would you like to drive more traffic to your website? With new enhancements from Google+, you can more easily accomplish just that! One of the biggest changes recently rolled out by Google might even be called a seismic shift in search. Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has [social media news...]
  • How Google+ Ripples Provides Social Sharing Insights
    Are you on Google+? Are you aware of the insight you can gain from social content? Google+ is a relatively new platform for businesses and marketers. While the concept of circles is a great way to keep in touch and interact directly with a specific niche, there’s one feature that doesn’t seem to get that [...]
  • Still Stumped by Social Media? Google Wants to Help Figure Out What’s Working
    Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google’s new reports might provide the answer.
  • 9 Social Media Marketing Tips From the Pros
    Are you looking for some new ideas to simplify your social media marketing? Do you wonder how others use social media to attract customers? We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing. #1: Draw Attention to Your Custom Tabs in the [social media news...]
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    JC Dawkins

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