Social Media News 4/8/12

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Social Media News

This Week’s Social Media News

Social Media News for Online Marketing Success”

Have you considered hiring a social media manager? I just read an article that advises you against hiring an outsider, especially if you are active on Facebook and Twitter. I found this worth reading because the comments are from someone who makes their living as a social media manager. Here are the main points covered in, “Why You Should Manage Your Own Social Media.” The link to the article is in the social media news section below.

1. You and your employees know your business best. This intimate knowledge of the goals, objectives and pulse of the business will come through in the posts.
2. Your tweets and updates would be much more current than those previously-created in advance by a consultant. It is best for updates to be more “of-the-moment”.
3. Your staff would not be limited by contract to a set amount of content to post. They can seek out new content to update more than a consultant.
4. You can likely find someone on your staff that has a passion for both the business and social media. That passion would come through to prospects in the social media networks.

I found this perspective interesting. What do you think?

Social Media News

To help you stay up-to-date, here are some of the social media news items that caught my attention.
Social Media News
Here are Social Media News updates for last week. I’d love to read your comments, and I answer them all personally.

  • Why You Should Manage Your Own Social Media
    Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
  • How to Track Social Media Traffic With Google Analytics
    You have a website and you are building traffic to it, but what do you know about your visitors? Do you know where they come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer? You can see all of these insights for free using Google [more social media news...]
  • LinkedIn Group Search: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Rolls Out New Group Search: LinkedIn’s Group Search helps you search across all of the groups on LinkedIn to [read on...]
  • Five Steps for Using Pinterest for Business (Video)
    Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
  • Online Marketing News: Social Media ROI Gets Serious, Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You
    Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking. Some of the highlights include: Equation for determining ROI Customer Engagement Importance of ROI 3 Rules for Building Business Relationships Building your [more social media news...]
  • 5 Google Reader Hacks for Search and Social Marketers
    Google reader is one of the oldest, widest-used, yet under-utilized online tool. It has lots if almost hidden features you… read on…
  • 2012 Social Media Marketing Industry Report
    Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Here’s a Preview Watch this quick video [more social media news...]
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    2 Responses to “Social Media News 4/8/12”

    1. George says:

      I just wanted to say that I really appreciate these updates. They keep me from wondering around the internet trying to find out what news pertains to marketing for my home business. Thanks.

      • JC says:

        It’s always great to hear that my readers appreciate my posts. Please don’t hesitate to let me know if you have any questions about what I write.

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