This Week’s Social Media News
“Social Media News for Online Marketing Success”
I recently wrote a post entitled, “Social Media ROI, Steps for Measuring Campaign Effectiveness.”
I just read an article that does a good job of explaining why it is important to measure social media return on investment: “5 Reasons You Should Measure Social Media Return on Investment.” (The link is in the social media news section below.)
Measuring ROI only gives part of the story when it comes to measuring the full impact of social media. However, here are some good reasons to measure social media ROI:
1. Business people think in terms of ROI.
2. It gives a way to evaluate results.
3. It shows whether the resources allocated to it are justified.
4. You justify expanding efforts without knowing ROI.
5. You need to evaluate the impact of small changes.
This post makes some valid points. Be sure to read the entire post for details.
To help you stay up-to-date with social media news, here are some items that caught my attention.
Social Media News
The dynamic world of social media marketing is constantly changing. Here are Social Media News updates for last week. Give me your comments. I’d love to read them, and I answer them all personally.
General Social Media News
5 Reasons You Should Measure Social Media Return on Investment
Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results. Do I Really Need to [more social media news...]
Common & Deadly Social Media Sins – Scott Stratten Author of UnMarketing #BWENY
Scott Stratten’s (@unmarketing) opening session at BlogWorld NY was one of the sessions that I was most excited about. I even asked if I could walk in early and get a good seat (nerdy I know). I was not disappointed. Scott was one of the most entertaining and honest speakers I have seen to date. In [more social media news...]
Where Social Media Fits in the Marketing Mix (Video)
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
26 Tips for Integrating Social Media Activities
Are you seeking ideas to integrate your social activities? To be successful, no social media effort can truly exist as an island. Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits. In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix [more social media news...]
4 Unique Ways to Use Facebook for Your Business
Are you wondering how to best use Facebook for your business? Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business? The simple truth is that Facebook Pages are not being seen as often in the news feed. Facebook reported that on average, brands reach [more social media news...]
3 Ways to Supercharge Fan Engagement on Facebook
Here’s how visual images, questions and videos can get your fans buzzing.
New Facebook Features Help Businesses Better Manage Their Pages
Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
5 Ways to Tell if Pinterest is Right For Your Business
Should you add Pinterest to your social media strategy? Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands? Could your business benefit from 482,000 followers? That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young [more social media news...]
How the New Google+ Local Tab Could Influence Local SEO
How Google’s ‘Content Experiments’ Can Simplify Website Testing
Here’s how you can maximize the local search benefits of the new Google+ Local feature for your website.
The new tool lets users experiment with web designs to determine which ones work best. Here’s a look.
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