When we think of marketing our products and services and attracting new consumers to our business, the search engines and social media networks are the most obvious options that come to our minds. These strategies are essential to the online success of a business.
Due to changes in Google’s algorithms, social media seo has become increasingly important. The Google Panda update made social media a bigger part of their ranking process, and it will likely become more important in time.
Social media and SEO are becoming integrated, and social media SEO is considered as the combination of two entirely different strategies that bring highly targeted traffic to a website or a business. Search engine optimization helps users, who are already in need of your products and services, find your business. Social media is used for marketing and publicity purposes to promote your products and services. However, according to the latest Google’s algorithm, the search engines and social media are entwined into a single identity, to determine the popularity of a business or a website. Hence the term social media SEO would be most appropriate in devising any online marketing plan for your business that combines SEO and social media.
How social media SEO strategy works?
I don’t know if you have noticed, but these days, in most of the websites, there are social icons at the top or bottom of each page. The purpose of these icons is to show the popularity of the web page on social networks. Now in social media SEO, search engines consider this popularity as an important factor in determining the rank of a web page in the search engine result pages.
For social media SEO to work, businesses will need to use social networks like Facebook, Twitter and Google+ to connect with prospective customers. Additionally, businesses will want to consider communicating with prospects the way they want and addressing different concerns that these potential customers are facing. These communication methods may include:
1. Creating a newsletter
2. Adding them to an email list
3. Writing regular blog posts
Why social media SEO can be beneficial for your business?
Social media SEO works by combining two important aspects of online marketing — Social connections and search. As the expected benefits are tremendous, you not only get the highly targeted traffic from search engines, but you will be able to promote and market your products on social networks. Also, when you use these two approaches together, the search engines would potentially reward you by showing your business at the top of the search engine result pages.
This enables the business to take advantage of the social connections a searcher has with their networks. People are more likely to trust and believe the opinions of their network more than those of marketers.
In other words, social media SEO is a complete marketing and online promotion package that aims at bringing highly targeted traffic and conversions to your business.
The more connections a business makes with potential customers, the more likely they are to get high search engine rankings.
Have you implemented a social media SEO strategy?
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