Online Business Building Strategies – Strategic Online Marketing
5 Steps to Generate Traffic
and Get New Customers
Using Online Business Building Strategies!
Do you want to know how an effective, Internet marketing strategy can increase your revenues?
Let’s start by clarifying…
What is Strategic Online Marketing…anyway?
For most people, Internet marketing simply means putting up a website. In today’s ever-changing marketplace, it is not enough to have a website. A business must engage in effective marketing online to get new customers and attain marketing success over the Internet.
Just as successful businesses have strategic plans, successful online businesses have online homebased marketing strategies giving them a step-by-step plan to accomplish specific goals.
Strategic online marketing gives businesses the “how” in achieving success with online marketing.
First, strategic marketing is not:
–Mindlessly placing banner ads all over the Internet.
–Randomly buying cheap leads.
–Solely relying on free classified ads.
Strategic marketing online is having an Internet marketing plan that employs proven and effective marketing techniques to yield real results for your online homebased business. It requires establishing a budget and mastering specific marketing skills to achieve your business goals.
An Internet marketing strategy is a strategy offering customized, step-by-step marketing solutions to attract targeted customers both globally and locally. Strategic marketing is as unique as each business is distinctive.
Why is your online business building strategy so important to your home based business success?
Many Internet marketers run unprofitable sites. Some have no goals. Some treat their online businesses like a hobby. Others jump from one business to another, never giving any opportunity the necessary amount of commitment.
It’s time to put an end to this madness!
To achieve success in your online business, you need to apply strategic marketing techniques.
It makes good business sense to engage in an opportunity with long term potential, requiring long term goals.
Here are some proven strategies for online success for you to consider:
1. Search Engine Optimization (SEO) – This is a long-term strategy. It is important that your web pages are fully, search engine optimized for this strategy to work. This will lead to free, targeted traffic from the search engines.
An example of this strategy would be search engine optimization for a local business. We know that a local business would have to rank higher than competitors to drive massive amounts of traffic to its website from the search engines. It is also true that if that business is not on the first page for their chosen keyword terms, their website will not be very effective because it will not get much search engine traffic. Keyword research and quality, incoming links are essential to making this a successful marketing strategy online.
2. Linking – This is a long-term strategy. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of incoming links pointing to it. Techniques for building incoming links include article writing and participation in forums.
3. Pay Per Click Advertising (PPC) – This strategy will yield fast results and requires a financial investment. Although you should educate yourself on all the marketing strategies online suggested here, I strongly recommend that you do so with PPC before using it.
It is critical that you track each ad and promotion, so you identify the strategies that get the best results. You will know which ads are working and which ones need tweaking. This will enable you to invest wisely in advertising and constantly try to improve your marketing strategies online.
5 Steps to Ensure Your Online Marketing Success!
Here are steps to follow to drive traffic to your website, get new customers, and increase sales:
1. Optimize your website – Use search engine optimization (SEO) to improve the quality and volume of traffic from search engines.
2. Have a social media focus – Launch campaigns on social media sites, blogs and social bookmarking sites to establish open dialog with customers online.
3. Track the effectiveness of online versus offline marketing – Online tracking tools allow you to identify key revenue sources and analyze key, website traffic statistics.
4. Position your services or products as a necessity – In this economy, this strategy can maximize sales revenue.
5. Implement strategic link building to drive targeted traffic to your site by improving search engine ranking.
When done properly, strategic marketing is time-efficient and cost-effective. It can establish your brand and maintain an online presence. Additionally, it can:
–Increase revenues
–Increase customer retention
–Facilitate communication with customers via targeted, email campaigns
Are you using Strategic Marketing Online to ensure your marketing success?
If you are new to Internet marketing, please read my article about “Getting Started Online“.
Continue reading articles on this topic:
10 Tax Planning Strategies for Your Online Home Based Business
Online Mastermind
Free Mini-Courses!
Check out this mini-course, “Getting Started in Marketing Online…Profitably!”
Or…
If you’ve been marketing online for a while, but would like to continue mastering the internet marketing basics, check out this mini-course, “Internet Marketing Basics!” After completing this mini-course, you will:
Thank you for visiting this blog!
Allow me to tell you a little about myself. I’m a trained Social Media Marketing Strategist, the author of this blog, JCDawkins.com (SOMS), and the creator of the Facebook fan page (StrategicMastermind or SOMM).
Feel free to contact me if you have any questions.
To Our Internet Marketing Success,
“Inspiring Dreams, Empowering People, Transforming Lives”
Affiliate Disclosure: The owner of this site is an affiliate of the products promoted.
Privacy Policy
© 2010 All rights reserved. Strategic Online Marketing
***
Interested in masterminding with like-minded people who are also interested in sharing ideas about successfully marketing their businesses online? Join our us on Facebook.
To learn more about masterminding, read this article: “How Masterminding Can Help You Achieve Your Goals in 2010!”
About our Facebook Page:
Join the Strategic Marketing Mastermind, and participate in the formation of this new mastermind on Facebook.
The benefits to you of this mastermind include:
–You will be part of a supportive network of like-minded individuals who are all interested in using social media and Internet marketing to grow their businesses.
–You will be able to tap into members’ skills and experiences as they share their “ahas”, challenges and successes.
–You can leverage the ability of member entrepreneurs to brainstorm ideas and get other people’s point-of-view.
–You will be held accountable to your goals, if you choose to share those with us on our Discussion tab.
–You will gain clarity and get feedback.
Additionally, our core purpose is to inspire your dreams, empower you, and transform your life. We will help you identify what you want, believe you can get it, and help you take action to make it happen.
Even if you are unfamiliar with this concept, you should give it a chance to help you reach your goals.
Once you join, please post an initial message on the Discussions tab introducing yourself. Tell us a little about your background, your business, and a few of your goals for 2010.
Participate regularly. Share your goals and challenges. Be willing to help others. Invite people you know.
By giving, you will receive.
Even if you don’t post your own content, you can comment on what others say. Here’s your chance to be heard!
How do you think masterminding can help you?
Please join my Facebook Fan page:
Virgilio, very technical comment…good points. You are so right about cash flow being an essential element in a business’ strategic plan. I tried to go to your page for more info, but you’ve removed it. Do you have a blog or website?
Assessing the cash flow is another important element in the company strategy format, so as to sustain a regular cash flow to meet the essential capital requirements. Probability of monetary crisis and also the ways of crisis management should be mentioned within the structure. The business strategy should consist from the advertising plans and technique leading towards the expansion from the organization.
Thanks, Lori. I’ll be adding lots more on this topic. So, please visit again.
JC, loved this post it has so much valuable information that can be utilized now, thanks so much for sharing this.
Lori