Posts Tagged relationship marketing


Conversational Marketing, The New Business Model For Increased Sales

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What is Conversational Marketing? Conversational Marketing engages two-way communication to drive business growth. I came across this term the other day and decided to do research to understand it. This form of marketing involves participating in conversations your target community is having about topics you want to talk about to potential clients. It is a [...]

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Relationship Marketing, How to Nurture Customer Relationships

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Relationship marketing is a hot topic online, driven by the explosion of social media. It emphasizes customer retention and satisfaction, rather than sales. As a small business owner, what does this mean to you? Did you know that 60% of customers who leave do so because they feel the business is indifferent to their needs? [...]

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