Google Site Analytics, Getting Stats You Can Use To Improve Your Site

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Google Site Analytics
Google Site Analytics help you track critical information for your website. This is very important to a budding business or site keeper. Knowing how many people are visiting your site, along with what they’re doing while on it are insights that can make or break a business online. All too often online businesses get lost as to what their target audience wants, and consequently fail to provide what their customers need and want. Fortunately, there are tools out there that are designed to help people to accurately gauge and manage this information.

What is Google Analytics?

Google Site Analytics is a good internet tools to track a site’s productivity.

With all of the information that can be gathered electronically, there are a few very important ones that many site owners would like to know. First and foremost is the amount of traffic. The second, depending on what type of business the site represents, is to know the where visitors come from, whether the visitors made any purchases or if they visited any other pages other than the landing page. Google Site Analytics provides comprehensive tracking of this data plus many more statistics collected from the anonymous users that visited the site. Print-outs and graphs, charts and AdWords tracking are all tools that Google Site Analytics uses for site tracking. There are similar site tracking tools that are used all over the web, most notably in FaceBook pages, but nothing as comprehensive as the services that Google Site Anayltics provides for a website. As a service to sites, Google Site Analytics provides much-needed insights and resources that otherwise would be inaccessible to site and business owners, possibly lowering profits and loosing a connection with customers. Thanks to these tools, that no longer is a major concern.

While some traditional internet surfers may think that tracking one’s presence on a particular site might be a little invasive, it’s what’s needed in internet marketing. With the amount of websites and companies out there crowding the information superhighway, any leg up on the competition can mean the difference between success and failure. Google Site Analytics provides a site’s connection with it’s core base – it’s users – and presents in a professional, knowledgeable way that’s aimed to make businesses more affluent in key aspects of their websites. Google is just taking a great idea and making it even better with Google Site Anayltics.

Google Site Analytics gives the following stats:

1. Where visitors are located geographically, their language, and how often they have visited.
2. Where your traffic came from and which keywords they used to find your site.
3. Which pages are most popular and how people enter and exit the pages on your site.
4. How many visitors are taking action on your site.
5. What is your sales transaction activity.

You can customize your GA dashboard to show the reports you prefer to see by clicking on the type of report from the left-hand column and hitting “Add to Dashboard.” Then you can drag and drop the report where you want it on your dashboard.

Many of the reports contain linear graphs. You can see measurements for the hour, day or week by mousing over the data points on the line.

To find out the meaning of a specific measurement, just click on the question mark that appears next to it and an explanation will pop up for you.

How To Use Google Analytics?

Here are steps for getting set up with Google Site Analytics:

1. Set up your Google Site Analytics account.
2. Set up a site profile.
3. Follow the steps to generate your Google Analytics code.
4. Add this unique script to your template or theme, if you are using a content management system like WordPress. Otherwise, you or your web designer will have to add the script to each page.
5. On the initial Google Site Analytics screen, hit “View Report” to get to the main dashboard.

The bottom line is that Google Site Analytics is free, easy to set up, and it tells you how many hits you are getting and from where. This lets you know what posts are pages are most popular. Tracking how people get to your site and knowing what is performing well is key for being competitive in online marketing. However, I think the drawback to using Google Site Analytics is that it doesn’t allow you to really look at the content on your site and determine how to improve it. It doesn’t give you anything you can use strategically. For example, when you get spikes in traffic, you need to determine what caused it and why.

How to get more actionable analytics than provided by Google Site Analytics:

1. Take a look at Google Website Optimizer. This allows you to test variations of a page to see which converts best. You can then keep fine tuning the page/post using this tool. As of August 1, 2012, you need to use Content Experiments to test content because Website Optimizer is no longer available as a standalone.

2. Try HitTail. This is a script you can easily install that does a better job than Google Site Analytics in telling you exactly what terms people are using to find your blog.

3. Get CrazyEgg. It shows how people use your site. It helps you determine which pages people like best, how often they convert and why.

4. Check out Clicky. This tool measures goals (including purchases, registrations, and downloads), attention and campaigns, in addition to clicks. Plus, you can access it on your iphone, and it’s free.

Now that I’ve covered some basics and some additional analytics tools for you to use, are you ready to try Google Site Analytics?

Visit again soon for more Online Business Marketing and Google Site Analytics tips!

Helping You Succeed in Online Business Marketing,

JC Dawkins

“Inspiring Dreams, Empowering People, Transforming Lives”

© 2012 All rights reserved. Online Business Marketing – Google Site Analytics

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